John Neeson ’84


John Neeson ’84

John Neeson ’84, president of IC’s class of 1984 and crew commodore during his time as a student, has demonstrated his deep dedication to the college through his decades-long involvement as well as his generous financial contributions.

An authority on business-to-business marketing and analytics, Neeson made a gift to support the creation of the Neeson Business Analytics Lab and the Neeson Digital Marketing and Analytics Lab and establish the John Neeson ’84 Endowed Software and Database Fund to support software updates and future upgrades to the lab, which opened in 2019.

He said he views his contributions to Ithaca College as an opportunity to help the school achieve its vision and create an experience that builds on what the school already offers.

“It’s my hope that students will get more thorough experience with digital marketing, have access to the latest tools and techniques, and graduate with real experience,” he said.

Neeson’s dedication to supporting his alma mater and its students goes back to his own days as a student. During his senior year, his class created a scholarship that is still given to students today. The Class of 1984 Endowed Scholarship is awarded to a junior or senior with demonstrated financial need, solid academic achievement, and active involvement in campus organizations.